{"id":3119,"date":"2023-01-14T00:02:53","date_gmt":"2023-01-13T21:02:53","guid":{"rendered":"https:\/\/www.balatgazetesi.com\/?p=3119"},"modified":"2023-01-14T00:02:54","modified_gmt":"2023-01-13T21:02:54","slug":"resmi-ilan-ve-reklam-yonetmeligi-kabul-edildi","status":"publish","type":"post","link":"https:\/\/www.balatgazetesi.com\/index.php\/2023\/01\/14\/resmi-ilan-ve-reklam-yonetmeligi-kabul-edildi\/","title":{"rendered":"<strong>Resmi \u0130lan ve Reklam Y\u00f6netmeli\u011fi Kabul Edildi<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Resmi \u0130lan ve Reklam Y\u00f6netmeli\u011fi Kabul Edildi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"geom_inter_1673639305472_87_6\"><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"geom_inter_1673639305472_67_7\"><strong>Ola\u011fan\u00fcst\u00fc toplanan Bas\u0131n \u0130lan Kurumu Genel Kurulu, 1 Nisan\u2019dan itibaren resmi ilan ve reklam yay\u0131mlayacak internet haber sitelerine ili\u015fkin usul ve esaslar\u0131 d\u00fczenleyen y\u00f6netmeli\u011fi kabul etti.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bas\u0131n \u0130lan Kurumu (B\u0130K) Genel Kurulu 31. D\u00f6nem Ola\u011fan\u00fcst\u00fc Toplant\u0131s\u0131 31 \u00fcyenin kat\u0131l\u0131m\u0131 ile Genel M\u00fcd\u00fcrl\u00fck binas\u0131nda ger\u00e7ekle\u015ftirildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genel M\u00fcd\u00fcr Cavit Erk\u0131l\u0131n\u00e7, toplant\u0131 a\u00e7\u0131l\u0131\u015f\u0131nda yapt\u0131\u011f\u0131 konu\u015fmada, 7418 Say\u0131l\u0131 Kanunla s\u00fcreli yay\u0131n say\u0131lan internet haber sitelerine, resmi ilan ve reklam verilmesine ili\u015fkin t\u00fcm s\u00fcreci y\u00fcr\u00fctme g\u00f6revinin Bas\u0131n \u0130lan Kurumu\u2019na verildi\u011fini s\u00f6yledi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.balatgazetesi.com\/wp-content\/uploads\/2023\/01\/image-33.png\" alt=\"\" class=\"wp-image-3120\" srcset=\"https:\/\/www.balatgazetesi.com\/wp-content\/uploads\/2023\/01\/image-33.png 1000w, https:\/\/www.balatgazetesi.com\/wp-content\/uploads\/2023\/01\/image-33-300x200.png 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Eyl\u00fcl 2021\u2019den itibaren titizlikle s\u00fcrd\u00fcr\u00fclen \u00e7al\u0131\u015fmalarda, yasan\u0131n \u00e7\u0131kar\u0131lmas\u0131 kadar bir di\u011fer \u00f6nemli a\u015faman\u0131n da ilgili mevzuat\u0131n haz\u0131rlanmas\u0131 oldu\u011funu vurgulayan Erk\u0131l\u0131n\u00e7, Resmi \u0130lan ve Reklam Y\u00f6netmeli\u011fi\u2019nin geni\u015f kat\u0131l\u0131ml\u0131 m\u00fczakereler sonras\u0131nda haz\u0131rland\u0131\u011f\u0131n\u0131 kaydetti. Erk\u0131l\u0131n\u00e7, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cBu Y\u00f6netmelik Hepimizin Y\u00f6netmeli\u011fi\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"geom_inter_1673639311090_83_18\">\u201cAnadolu\u2019yu kar\u0131\u015f kar\u0131\u015f gezdik. 820\u2019nin \u00fczerinde gazetenin temsilcisiyle bir araya geldik. Onlara \u00e7ok a\u00e7\u0131k bir \u015fekilde haklar\u0131n\u0131 koruyaca\u011f\u0131m\u0131z\u0131n s\u00f6z\u00fcn\u00fc verdik. Ard\u0131ndan TBMM\u2019nin yolunu tutarak bizi do\u011frudan ilgilendiren maddelerin \u00e7\u0131kmas\u0131 i\u00e7in yo\u011fun giri\u015fimlerde bulunduk. Ayn\u0131 zamanda Kurumumuz b\u00fcnyesinde \u00e7al\u0131\u015fma grubu ve mevzuat haz\u0131rlama gurubu olu\u015fturduk. 20\u2019ye yak\u0131n arkada\u015f\u0131m\u0131z iki ay\u0131 a\u015fk\u0131n bir s\u00fcre geceli g\u00fcnd\u00fczl\u00fc \u00e7al\u0131\u015ft\u0131. Bu arada 756 gazetenin internet sitesi temsilcilerini dinledik. Sonra 20 yayg\u0131n gazetenin internet sitesi y\u00f6neticilerini Kurumumuzda a\u011f\u0131rlad\u0131k. Yo\u011fun ziyaret\u00e7i trafi\u011fi alan internet haber sitelerinden yakla\u015f\u0131k 30 temsilci burada g\u00f6r\u00fc\u015flerini ifade etti. Sahan\u0131n nabz\u0131n\u0131 tutan il m\u00fcd\u00fcrlerimizin \u00fc\u00e7 ayr\u0131 toplant\u0131da g\u00f6r\u00fc\u015flerini ald\u0131k; yaz\u0131l\u0131 raporlar\u0131n\u0131 de\u011ferlendirdik. Medyaya ili\u015fkin \u00e7al\u0131\u015fma y\u00fcr\u00fcten ileti\u015fimci ve hukuk\u00e7u akademisyenler ile meslek profesyoneli \u00e7al\u0131\u015fanlarla toplant\u0131lar yapt\u0131k. Bunlar\u0131n aras\u0131nda Genel Kurul \u00fcyelerimiz de var. Yetinmedik, 16 b\u00fcy\u00fck ilimizdeki 32 internet sitesinden ziyaret\u00e7i say\u0131lar\u0131, asgari kadro gibi temel kriterlere dair g\u00f6r\u00fc\u015flerini ald\u0131k. \u0130stanbul merkezli b\u00fcy\u00fck internet haber sitelerini, dijital reklam ajanslar\u0131n\u0131, medya planlama \u015firketlerini, dijital \u00f6l\u00e7\u00fcmleme firmalar\u0131n\u0131 ziyaret ettik. Meslek \u00f6rg\u00fctleri ba\u015fta olmak \u00fczere birebir g\u00f6r\u00fc\u015fmelerimiz oldu. Ula\u015fabildi\u011fimiz herkese anket formu da\u011f\u0131tt\u0131k, g\u00f6r\u00fc\u015flerini ald\u0131k. Gelen her yaz\u0131l\u0131 \u00e7al\u0131\u015fmay\u0131 komisyona havale ettik, s\u00f6zl\u00fc olanlar\u0131 not ettik. \u00dczerimize d\u00fc\u015feni yapt\u0131\u011f\u0131m\u0131za y\u00fcrekten inan\u0131yorum. Bu y\u00f6netmelik hepimizin y\u00f6netmeli\u011fi olsun istiyoruz.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/www.balatgazetesi.com\/wp-content\/uploads\/2023\/01\/image-34.png\" alt=\"\" class=\"wp-image-3121\" srcset=\"https:\/\/www.balatgazetesi.com\/wp-content\/uploads\/2023\/01\/image-34.png 1000w, https:\/\/www.balatgazetesi.com\/wp-content\/uploads\/2023\/01\/image-34-300x200.png 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cS\u0131n\u0131rs\u0131z \u0130lan Pastas\u0131 Diye Bir \u015eey Yok\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"geom_inter_1673639311091_32_20\">S\u00fcrecin ba\u015f\u0131nda yola \u00e7\u0131karken ne s\u00f6ylendiyse bug\u00fcn de ayn\u0131 \u015feyleri s\u00f6ylediklerinin alt\u0131n\u0131 \u00e7izen Erk\u0131l\u0131n\u00e7, d\u00fcn \u201cgazeteme dokunma\u201d diyenlerin, bug\u00fcn \u201cinternetime dokunma\u201d dedi\u011fini aktard\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"geom_inter_1673639311094_44_22\">\u201cD\u00fcne kadar resmi olarak gazeteci say\u0131lmayanlar veya mecralar\u0131 haber platformu olarak g\u00f6r\u00fclmeyenler, bug\u00fcn y\u00f6netmelik \u00fczerinden bizleri itham yar\u0131\u015f\u0131na giri\u015fiyor\u201d diyen Erk\u0131l\u0131n\u00e7, ger\u00e7ekten hak eden, kurumsalla\u015fm\u0131\u015f, istihdam sa\u011flayan ve dolay\u0131s\u0131yla ger\u00e7ekten kamu g\u00f6revi yapacak olan s\u00fcreli yay\u0131nlara resmi ilan vermek niyetinde olduklar\u0131n\u0131 ifade etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"geom_inter_1673639312062_91_24\">Erk\u0131l\u0131n\u00e7, \u201cD\u00fcn satmayan gazetelere ilan vermekle su\u00e7layanlar\u0131n yan\u0131na bug\u00fcn t\u0131klanmayan internet haber sitelerine ilan verme su\u00e7lamas\u0131 eklensin istiyorlar. \u00dcstelik s\u0131n\u0131rs\u0131z ilan pastas\u0131 olmad\u0131\u011f\u0131n\u0131n bile fark\u0131nda de\u011filler\u201d de\u011ferlendirmesinde bulundu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resmi \u0130lan ve Reklam Y\u00f6netmeli\u011fi\u2019nin bir\u00e7ok kez tadil edildi\u011fini an\u0131msatan Erk\u0131l\u0131n\u00e7, m\u00fckemmel bir y\u00f6netmelik haz\u0131rlad\u0131\u011f\u0131n\u0131 iddia etmediklerini, ihtiya\u00e7 duyulmas\u0131 halinde bu y\u00f6netmelik i\u00e7in de de\u011fi\u015fikliklerin s\u00f6z konusu olabilece\u011fini s\u00f6zlerine ekledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ba\u015fkanl\u0131k Divan\u0131n\u0131n olu\u015fturulmas\u0131n\u0131n ard\u0131ndan s\u0131ras\u0131yla Resmi \u0130lan ve Reklam Y\u00f6netmeli\u011fi, Bas\u0131n \u0130lan Kurumu Y\u00f6netmeli\u011fi, Bas\u0131n \u0130lan Kurumu \u0130lan Portal\u0131 Y\u00f6netmeli\u011fi, Resmi \u0130lan ve Reklamlar\u0131n Elektronik Ortamda Al\u0131n\u0131p Da\u011f\u0131t\u0131lmas\u0131na \u0130li\u015fkin Y\u00f6netmelik ile \u0130nternet Haber Sitelerine \u0130li\u015fkin Resmi \u0130lan Fiyat Tarifesinde de\u011fi\u015fiklik yap\u0131lmas\u0131n\u0131 \u00f6ng\u00f6ren Y\u00f6netim Kurulu tekliflerinin yer ald\u0131\u011f\u0131 g\u00fcndem onaya sunularak kabul edildi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"geom_inter_1673639312063_86_27\">Daha sonra \u0130lan \u0130\u015fleri, Hukuk \u0130\u015fleri ve Mali \u0130\u015fler Komisyonlar\u0131, kabul edilen g\u00fcndem maddeleri do\u011frultusunda \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"geom_inter_1673639312063_12_28\">Komisyonlar\u0131n \u00e7al\u0131\u015fmalar\u0131n\u0131 tamamlamas\u0131n\u0131n ard\u0131ndan Genel Kurulun ikinci oturumuna ge\u00e7ildi. Komisyonlar\u0131n g\u00f6r\u00fc\u015fleri al\u0131nd\u0131ktan sonra oylanan Y\u00f6netim Kurulu teklifleri kabul edildi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resmi \u0130lan ve Reklam Y\u00f6netmeli\u011fi Kabul Edildi &nbsp; Ola\u011fan\u00fcst\u00fc toplanan Bas\u0131n \u0130lan Kurumu Genel Kurulu,<\/p>\n","protected":false},"author":2,"featured_media":3121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Balat Gazetesi\"\/>\n\t<meta name=\"google-site-verification\" content=\"IUJvDJGsYu6vvYljpXSQjQ8BmyjtFkw2j-HkJkrDSlc\" \/>\n\t<link rel=\"canonical\" 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