{"id":6624,"date":"2024-11-18T16:38:54","date_gmt":"2024-11-18T13:38:54","guid":{"rendered":"https:\/\/www.balatgazetesi.com\/?p=6624"},"modified":"2024-11-18T16:38:55","modified_gmt":"2024-11-18T13:38:55","slug":"erkilinc-sablon-gazetecilik-yapilirsa-sablon-ilanlar-gelir","status":"publish","type":"post","link":"https:\/\/www.balatgazetesi.com\/index.php\/2024\/11\/18\/erkilinc-sablon-gazetecilik-yapilirsa-sablon-ilanlar-gelir\/","title":{"rendered":"Erk\u0131l\u0131n\u00e7: \u015eablon gazetecilik yap\u0131l\u0131rsa \u015fablon ilanlar gelir!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Erk\u0131l\u0131n\u00e7: \u015eablon gazetecilik yap\u0131l\u0131rsa \u015fablon ilanlar gelir!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B\u0130K Genel M\u00fcd\u00fcr\u00fc Erk\u0131l\u0131n\u00e7, baz\u0131 kanuni m\u00fc\u015fterilerin ilan metinlerinin k\u0131salt\u0131lmas\u0131n\u0131 \u00f6ng\u00f6ren \u015fablon ilan uygulamas\u0131na ge\u00e7meyi planlad\u0131klar\u0131 y\u00f6n\u00fcndeki duyuma ili\u015fkin \u201cMuhataplar\u0131m\u0131za kar\u015f\u0131 elimizi g\u00fc\u00e7lendirecek nitelikli yay\u0131nlara ihtiyac\u0131m\u0131z var. Kes, kopyala, yap\u0131\u015ft\u0131r tarz\u0131; birbirinin ayn\u0131s\u0131 yay\u0131nlar ne yaz\u0131k ki ya\u015fad\u0131\u011f\u0131m\u0131z sorunlar\u0131n kayna\u011f\u0131 olmu\u015ftur\u201d de\u011ferlendirmesinde bulundu.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bas\u0131n \u0130lan Kurumu (B\u0130K) Genel M\u00fcd\u00fcr\u00fc Cavit Erk\u0131l\u0131n\u00e7, \u00c7anakkale, Edirne, K\u0131rklareli ve Tekirda\u011f illerinde yay\u0131mlanan gazete ve internet haber sitelerinin temsilcileriyle bir araya geldi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.balatgazetesi.com\/wp-content\/uploads\/2024\/11\/thumbnail_BIK-Tekirdag-Bolge-Toplantisi-2-1024x682.jpg\" alt=\"\" class=\"wp-image-6625\" srcset=\"https:\/\/www.balatgazetesi.com\/wp-content\/uploads\/2024\/11\/thumbnail_BIK-Tekirdag-Bolge-Toplantisi-2-1024x682.jpg 1024w, https:\/\/www.balatgazetesi.com\/wp-content\/uploads\/2024\/11\/thumbnail_BIK-Tekirdag-Bolge-Toplantisi-2-300x200.jpg 300w, https:\/\/www.balatgazetesi.com\/wp-content\/uploads\/2024\/11\/thumbnail_BIK-Tekirdag-Bolge-Toplantisi-2-1536x1023.jpg 1536w, https:\/\/www.balatgazetesi.com\/wp-content\/uploads\/2024\/11\/thumbnail_BIK-Tekirdag-Bolge-Toplantisi-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tekirda\u011f\u2019da d\u00fczenlenen b\u00f6lge toplant\u0131s\u0131nda konu\u015fan Genel M\u00fcd\u00fcr Erk\u0131l\u0131n\u00e7, Bas\u0131n Kanunu\u2019nda yap\u0131lan ve internet haber sitelerinin s\u00fcreli yay\u0131n say\u0131lmas\u0131na imk\u00e2n tan\u0131yan de\u011fi\u015fikli\u011fin ger\u00e7ekle\u015fti\u011fi 2022 y\u0131l\u0131nda ya\u015fanan tart\u0131\u015fmalar\u0131 hat\u0131rlatarak, o d\u00f6nemde ya\u015fanan k\u0131s\u0131r \u00e7eki\u015fmelerin ciddi zaman ve maddiyat kayb\u0131na neden oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBug\u00fcn geriye d\u00f6n\u00fcp bakt\u0131\u011f\u0131mda iyi ki sahaya \u00e7\u0131km\u0131\u015f ve sizlere meselenin ger\u00e7ekte ne oldu\u011funu anlatm\u0131\u015f\u0131z\u201d diyen Erk\u0131l\u0131n\u00e7, Kurum olarak sahaya inmelerinin ve gazete sahipleriyle y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmelerinin kar\u015f\u0131 y\u00f6nden esen r\u00fczgar\u0131 tersine \u00e7evirdi\u011fini kaydetti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130nternet medyas\u0131na 2024\u2019\u00fcn ilk 9 ay\u0131nda 1 milyar TL<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O g\u00fcn kendilerine inanan, yerel dinamikleri harekete ge\u00e7iren ve siyasileri do\u011fru \u015fekilde bilgilendiren gazete sahiplerine bir kez daha \u015f\u00fckranlar\u0131n\u0131 sundu\u011funu ifade eden Erk\u0131l\u0131n\u00e7, s\u00f6zlerine \u015f\u00f6yle devam etti:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO d\u00f6nem Kurumumu ve \u015fahs\u0131m\u0131 do\u011frudan hedef alan, bizleri sans\u00fcrc\u00fcl\u00fckle, oligarkl\u0131kla su\u00e7layanlar\u0131n asl\u0131nda en b\u00fcy\u00fck k\u00f6t\u00fcl\u00fc\u011f\u00fc bize de\u011fil de bas\u0131n\u0131m\u0131za yapt\u0131klar\u0131n\u0131n fark\u0131na vard\u0131klar\u0131n\u0131 umuyorum. Bizzat gazetecili\u011fin i\u00e7inden gelmi\u015f, sekt\u00f6rde uzun y\u0131llar g\u00f6rev alm\u0131\u015f ki\u015fi ve \u00f6rg\u00fctlerin nas\u0131l olup da bu d\u00fczenlemeye kar\u015f\u0131 \u00e7\u0131kt\u0131klar\u0131n\u0131 halen anlam\u0131\u015f de\u011filim. O g\u00fcn sizlere iki ayr\u0131 ilan ve reklam pastas\u0131n\u0131n s\u00f6z\u00fcn\u00fc verdik, \u015fu an hak eden herkes o iki pastadan pay\u0131n\u0131 al\u0131yor. Resm\u00ee ilan yay\u0131mlama hakk\u0131na sahip gazetelerimizin internete ge\u00e7i\u015flerini kazan\u0131lm\u0131\u015f hak g\u00f6rece\u011fimizin, bekleme s\u00fcresi olmayaca\u011f\u0131n\u0131n s\u00f6z\u00fcn\u00fc verdik. Gazetesi olan ve m\u00fcracaat eden herkes beklemeden internet haber sitesine ilan ve reklam alabildi. Bug\u00fcn internet haber sitelerimiz geride b\u0131rakt\u0131\u011f\u0131m\u0131z 2024 y\u0131l\u0131n\u0131n ilk 9 ay\u0131nda 1 milyar T\u00fcrk Liras\u0131n\u0131n \u00fczerinde gelir elde etti. Bu sekt\u00f6rde \u00e7al\u0131\u015fan arkada\u015flar\u0131m\u0131z \u00f6zl\u00fck haklar\u0131na kavu\u015ftu, gazeteci say\u0131larak bas\u0131n kart\u0131 ald\u0131. \u0130nternet bas\u0131n\u0131 s\u00fcrd\u00fcr\u00fclebilir gelir modeli kazand\u0131.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cNitelikli gazetelerle yola devam etmek zorunday\u0131z\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6lge toplant\u0131lar\u0131nda nitelikli yay\u0131nc\u0131l\u0131k yapanla yapmayan\u0131, mutlaka ay\u0131racaklar\u0131n\u0131n s\u00f6z\u00fcn\u00fc de verdiklerini an\u0131msatan Erk\u0131l\u0131n\u00e7, bu do\u011frultuda \u00f6nceli\u011fi bas\u0131l\u0131 gazeteye dair olumsuz al\u0131\u015fkanl\u0131klar\u0131n internet haber sitelerinde devam etmemesine verdiklerinin alt\u0131n\u0131 \u00e7izdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u0130K Analitik sisteminin uluslararas\u0131 g\u00fcvenilirli\u011fine y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131n e\u015fzamanl\u0131 y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc anlatan Erk\u0131l\u0131n\u00e7, \u00f6l\u00e7\u00fcmlemeye dair al\u0131nan kararlarda t\u00fcm kesimlerin teredd\u00fcd\u00fcn\u00fc giderecek a\u015famaya gelindi\u011fini ve ziyaret\u00e7i trafiklerinde ba\u015far\u0131 sa\u011flayamayan yay\u0131nlara ili\u015fkin kararl\u0131 ad\u0131mlar\u0131n at\u0131lmas\u0131na ba\u015fland\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bas\u0131l\u0131 gazetelere dair baz\u0131 kronik sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fcnde sert idari uygulamalardan ka\u00e7\u0131nd\u0131klar\u0131n\u0131, buna kar\u015f\u0131n mecbur kal\u0131nan durumlar\u0131n da oldu\u011funu ifade eden Erk\u0131l\u0131n\u00e7, \u201cGenel M\u00fcd\u00fcr oldu\u011fum g\u00fcnden beridir ayn\u0131 \u015feyi s\u00f6yl\u00fcyorum. Basmayan, satmayan dolay\u0131s\u0131yla okunmayan gazetelerle bir yere varmam\u0131z m\u00fcmk\u00fcn g\u00f6z\u00fckm\u00fcyor. Biz g\u00f6z\u00fcm\u00fcz\u00fc kapasak bile ilan ve reklam veren m\u00fc\u015fterilerimiz r\u0131za g\u00f6stermiyor. Onlar\u0131n hakl\u0131 olmad\u0131\u011f\u0131n\u0131 s\u00f6yleyebilir miyiz? O halde bize tek bir se\u00e7enek kal\u0131yor. O da nitelikli gazeteler ile yola devam etmek. Bu alandaki resm\u00ee ilan pastas\u0131 da giderek k\u00fc\u00e7\u00fcl\u00fcyor. Gelir gider dengesi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde sars\u0131lm\u0131\u015f durumda. Zaman zaman \u2018g\u00fc\u00e7 birli\u011fi yap\u0131n\u2019 diyoruz, bunda dahi k\u0131s\u0131r \u00e7eki\u015fmelerin, anlams\u0131z ve tak\u0131nt\u0131l\u0131 rekabetlerin \u00f6n\u00fcn\u00fc alam\u0131yoruz. Biz de \u00fczerimize d\u00fc\u015feni k\u0131rmadan d\u00f6kmeden yap\u0131yoruz. Bazen bize bile ihtiya\u00e7 kalm\u0131yor, ticari hayat\u0131n ac\u0131mas\u0131z kurallar\u0131 zaten gere\u011fini yap\u0131yor\u201d de\u011ferlendirmesinde bulundu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gazetelere resm\u00ee ilan vermenin, bir ba\u015fka ifadeyle s\u00fcbvanse etmenin devlet politikas\u0131 oldu\u011funu vurgulayan Erk\u0131l\u0131n\u00e7, son iki y\u0131lda resm\u00ee ilan fiyat tarifesine beklentilerin \u00fczerinde yap\u0131lan y\u00fczde 100 oran\u0131ndaki zamm\u0131n bir benzerinin bu y\u0131l ger\u00e7ekle\u015fmesinin m\u00fcmk\u00fcn g\u00f6z\u00fckmedi\u011fini s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDi\u011fer taraftan yap\u0131lan her zam ilan adetlerinde azalmaya neden oluyor. \u0130haleler birle\u015ftiriliyor veya e\u015fik de\u011ferlerin alt\u0131nda b\u0131rak\u0131l\u0131yor yahut yay\u0131nlanmas\u0131 zorunlu ilan bile isteye verilmiyor\u201d diyen Erk\u0131l\u0131n\u00e7, kanuni zorunlulu\u011fa ra\u011fmen verilmeyen ilanlar\u0131n kazan\u0131lmas\u0131na ili\u015fkin m\u00fccadelede Kurum olarak yaln\u0131z b\u0131rak\u0131ld\u0131klar\u0131n\u0131 belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u015eablon ilan uygulamas\u0131na ge\u00e7ilece\u011fine dair iddialar<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir gazetecinin \u201cAnkara b\u00fcrokrasisinde baz\u0131 ilanlar\u0131n h\u00e2lihaz\u0131rda kurumlara ait olan veya kurulacak dijital platformlarda yay\u0131mlanmas\u0131na dair g\u00f6r\u00fc\u015flerin oldu\u011fu, \u015fablon ilan metni kullan\u0131m\u0131n\u0131n getirilece\u011fi konu\u015fuluyor. Bu meseleye Kurum olarak bak\u0131\u015f\u0131n\u0131z nedir?\u201d \u015feklindeki sorusunu yan\u0131tlayan Erk\u0131l\u0131n\u00e7, \u015f\u00f6yle konu\u015ftu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u015eundan l\u00fctfen emin olun. Kurum olarak elimizden geleni, hatta \u00fczerimize vazife olmayan\u0131 dahi yap\u0131yoruz. \u2018\u00c7almad\u0131\u011f\u0131m\u0131z kap\u0131 kalmad\u0131\u2019 diyebilirim. Yapacaklar\u0131m\u0131z da bir yere kadar ve s\u0131n\u0131rl\u0131. \u00d6tesine ge\u00e7memiz m\u00fcmk\u00fcn g\u00f6z\u00fckm\u00fcyor. Ge\u00e7ti\u011fimiz y\u0131llarda \u0130cra ve \u0130flas Kanununda yap\u0131lan de\u011fi\u015fiklikle menkul ve gayrimenkul mallar\u0131n cebri icra yoluyla sat\u0131\u015f\u0131na ili\u015fkin ilan metinlerinde s\u0131n\u0131rlamaya gidildi. Daha sonra idari uygulamalarla \u00f6rnek \u015fablon verdiler ve dediler ki: \u2018Herkes sat\u0131\u015f ilanlar\u0131n\u0131 bu \u015fablona g\u00f6re yay\u0131mlatacak\u2019. B\u00f6ylece, kanun de\u011fi\u015fikli\u011fiyle zaten k\u00fc\u00e7\u00fclen ilan ebatlar\u0131, baz\u0131 idari karar ve uygulamalarla iyice azalm\u0131\u015f oldu. \u00d6zellikle parasal tutar\u0131 olduk\u00e7a y\u00fcksek olan bir ba\u015fka ilan t\u00fcr\u00fc i\u00e7in benzer \u015fablon metin uygulamas\u0131na ge\u00e7ilece\u011fine dair duyumlar\u0131 biz de al\u0131yoruz. Ne kadar do\u011fru, ne kadar ger\u00e7ek bilmiyoruz, inanmak da istemiyoruz. Sorunuzda kast etti\u011finiz ilanlar, bizim de duyumlar\u0131m\u0131z\u0131n oldu\u011fu konuya ili\u015fkinse ve bu hayata ge\u00e7erse yerel gazetelerin resm\u00ee ilan gelirleri \u00fc\u00e7te bire d\u00fc\u015fer, maalesef bir\u00e7ok gazetemizi ekonomik a\u00e7\u0131dan zor durumda b\u0131rak\u0131r. A\u00e7\u0131k s\u00f6yl\u00fcyorum yerel gazete diye bir \u015fey kalmayaca\u011f\u0131 gibi biz de kalmay\u0131z.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00fcreli yay\u0131nlara sorumluluk alma \u00e7a\u011fr\u0131s\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bas\u0131n ilan Kurumu olarak s\u00fcreli yay\u0131nlar\u0131n hayatiyetini devam ettirebilmesi i\u00e7in kanunlar\u0131n tan\u0131d\u0131\u011f\u0131 yetki \u00e7er\u00e7evesinde sonuna kadar gayret g\u00f6stereceklerini yineleyen Erk\u0131l\u0131n\u00e7, \u201cSahada muhataplar\u0131m\u0131za kar\u015f\u0131 elimizi g\u00fc\u00e7lendirecek, g\u00fc\u00e7l\u00fc olmam\u0131z\u0131 sa\u011flayacak sizlersiniz. Bizim nitelikli yay\u0131nlara ihtiyac\u0131m\u0131z var. Kes, kopyala, yap\u0131\u015ft\u0131r tarz\u0131; birbirinin ayn\u0131s\u0131 yay\u0131nlar ne yaz\u0131k ki ya\u015fad\u0131\u011f\u0131m\u0131z sorunlar\u0131n kayna\u011f\u0131 olmu\u015ftur. Y\u00fcksek sesle uyarmak istiyorum: \u015eablon gazetecilik yap\u0131lmaya devam edilirse \u015fablon ilanlar ka\u00e7\u0131n\u0131lmaz olarak gelir\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meslek \u00f6rg\u00fctleri ve \u00e7at\u0131 kurulu\u015flar\u0131n\u0131n, \u00fcyesi olan gazetecilerin ve bir anlamda varl\u0131k sebepleri olan yay\u0131nlar\u0131n hakk\u0131n\u0131 tam anlam\u0131yla savunmaktan imtina ettiklerini \u00fcz\u00fclerek g\u00f6rd\u00fc\u011f\u00fcn\u00fc dile getiren Erk\u0131l\u0131n\u00e7, resm\u00ee ilanlara dair yang\u0131n\u0131n b\u00fcy\u00fcmeden \u00f6nlenmesi konusunda t\u00fcm payda\u015flar\u0131 sorumluluk \u00fcstlenmeye davet etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erk\u0131l\u0131n\u00e7\u2019\u0131n konu\u015fmas\u0131n\u0131n ard\u0131ndan gazete ve internet haber sitesi temsilcilerinin g\u00fcndeme dair g\u00f6r\u00fc\u015fleri al\u0131nd\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genel M\u00fcd\u00fcr Erk\u0131l\u0131n\u00e7, 20 Kas\u0131m 2024 \u00c7ar\u015famba g\u00fcn\u00fc \u0130zmir\u2019de, 21 Kas\u0131m 2024 Per\u015fembe g\u00fcn\u00fc Bursa\u2019da d\u00fczenlenecek b\u00f6lge toplant\u0131lar\u0131na kat\u0131lacak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erk\u0131l\u0131n\u00e7: \u015eablon gazetecilik yap\u0131l\u0131rsa \u015fablon ilanlar gelir! B\u0130K Genel M\u00fcd\u00fcr\u00fc Erk\u0131l\u0131n\u00e7, baz\u0131 kanuni m\u00fc\u015fterilerin ilan<\/p>\n","protected":false},"author":2,"featured_media":6625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Balat Gazetesi\"\/>\n\t<meta name=\"google-site-verification\" content=\"IUJvDJGsYu6vvYljpXSQjQ8BmyjtFkw2j-HkJkrDSlc\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.balatgazetesi.com\/index.php\/2024\/11\/18\/erkilinc-sablon-gazetecilik-yapilirsa-sablon-ilanlar-gelir\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"tr_TR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"BALAT GAZETES\u0130 RESM\u0130 S\u0130TES\u0130 | Dursunbey&#039;den D\u00fcnyaya\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Erk\u0131l\u0131n\u00e7: \u015eablon gazetecilik yap\u0131l\u0131rsa \u015fablon ilanlar gelir! 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