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<\/figure>\n\n\n\nYerel bas\u0131n kamu ad\u0131na \u00f6nemli bir vazifeyi yerine getiriyor<\/strong><\/p>\n\n\n\n Bas\u0131n \u0130lan Kurumu\u2019nun \u00f6nemli payda\u015flar\u0131ndan biri olan yerel bas\u0131n kurulu\u015flar\u0131n\u0131n bulunduklar\u0131 \u015fehrin haf\u0131zas\u0131n\u0131 tuttu\u011funu, vatanda\u015f\u0131n sesini duyurdu\u011funu ve yerel meseleleri g\u00fcndeme ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirten \u00c7ay, bas\u0131n\u0131n kamu ad\u0131na \u00f6nemli bir vazifeyi yerine getirdi\u011fine dikkat \u00e7ekti.<\/p>\n\n\n\n Kurum taraf\u0131ndan sa\u011flanan desteklerin yay\u0131n kurulu\u015flar\u0131n\u0131n faaliyetlerini s\u00fcrd\u00fcrebilmeleri a\u00e7\u0131s\u0131ndan \u00f6nemli bir i\u015flev g\u00f6rd\u00fc\u011f\u00fcn\u00fc ifade eden \u00c7ay, \u201c2026 y\u0131l\u0131n\u0131n ilk 7 ay\u0131nda Bal\u0131kesir\u2019deki gazete ve internet haber sitelerimize 100 milyon Liraya yakla\u015fan bir resm\u00ee ilan ve reklam deste\u011fi sa\u011flad\u0131k. Bu kamu kayna\u011f\u0131n\u0131n, yay\u0131n kurulu\u015flar\u0131m\u0131z\u0131n ayakta kalmas\u0131nda, istihdam\u0131n korunmas\u0131nda ve haber \u00fcretiminin s\u00fcrd\u00fcr\u00fclmesinde ne kadar kritik bir i\u015flev g\u00f6rd\u00fc\u011f\u00fcn\u00fcn fark\u0131nday\u0131z\u201d \u015feklinde konu\u015ftu.<\/p>\n\n\n\n Yerel bas\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011finin yaln\u0131zca ekonomik desteklerle de\u011fil, de\u011fi\u015fen medya d\u00fczenine uyum sa\u011flama kapasitesiyle de yak\u0131ndan ili\u015fkili oldu\u011funu vurgulayan \u00c7ay, dijitalle\u015fmenin yay\u0131nc\u0131l\u0131k a\u00e7\u0131s\u0131ndan ta\u015f\u0131d\u0131\u011f\u0131 \u00f6neme de\u011findi.<\/p>\n\n\n\n Gazetecinin eme\u011finin ve telif hakk\u0131n\u0131n nas\u0131l korunaca\u011f\u0131 hep birlikte ele al\u0131nmal\u0131<\/strong><\/p>\n\n\n\n \u201cDijitalle\u015fme; salt bir internet sitesi a\u00e7maktan ibaret de\u011fildir. Yay\u0131nc\u0131l\u0131k k\u00fclt\u00fcr\u00fcn\u00fcn, okur ili\u015fkisinin ve i\u015f modellerinin ba\u015ftan sona g\u00fcncellenmesidir\u201d diyen \u00c7ay, medya sekt\u00f6r\u00fcn\u00fcn dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinde yapay zek\u00e2 ve dijital ara\u00e7lar\u0131n sundu\u011fu imk\u00e2nlardan yararlan\u0131lmas\u0131 gerekti\u011fini ifade etti.<\/p>\n\n\n\n Ancak bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn beraberinde \u00f6nemli soru i\u015faretlerini de getirdi\u011fine i\u015faret eden \u00c7ay, yapay zek\u00e2 ve dijital ara\u00e7lar\u0131n haber \u00fcretimini h\u0131zland\u0131r\u0131p kolayla\u015ft\u0131r\u0131rken, habercinin sahadaki eme\u011finin g\u00f6r\u00fcnmez k\u0131l\u0131nmas\u0131 ve \u00f6zg\u00fcn i\u00e7eri\u011fin izinsiz kullan\u0131lmas\u0131 gibi ciddi etik ve ekonomik kay\u0131plara da yol a\u00e7abildi\u011fini s\u00f6yledi.<\/p>\n\n\n\n Bunun k\u00fcresel d\u00fczeydeki en somut \u00f6rneklerinden birinin yak\u0131n zamanda ya\u015fand\u0131\u011f\u0131n\u0131 belirten \u00c7ay, Frans\u0131z yay\u0131nc\u0131lar\u0131n yapay zek\u00e2 arama \u00f6zetlerine kar\u015f\u0131 rekabet otoritesine resm\u00ee ba\u015fvuruda bulundu\u011funu hat\u0131rlatt\u0131.<\/p>\n\n\n\n Genel M\u00fcd\u00fcr \u00c7ay, s\u00f6z konusu itiraz\u0131n temelinde, gazetecinin sahada emek vererek \u00fcretti\u011fi haberin arama motoru taraf\u0131ndan s\u00fcz\u00fclerek kullan\u0131c\u0131ya do\u011frudan sunulmas\u0131n\u0131n ve bu nedenle okurun haberin as\u0131l kayna\u011f\u0131na y\u00f6nelmemesinin bulundu\u011funu kaydetti.<\/p>\n\n\n\n ABD merkezli d\u00fcnyaca tan\u0131nan medya kurulu\u015flar\u0131ndan da benzer tepkilerin y\u00fckseldi\u011fine dikkat \u00e7eken \u00c7ay, yapay zek\u00e2 destekli hizmetlerde haber i\u00e7eriklerinin kullan\u0131lmas\u0131na kar\u015f\u0131 \u00e7\u0131kan yay\u0131nc\u0131lar\u0131n, i\u00e7eriklerinin bu sistemlerde kullan\u0131lmas\u0131n\u0131 s\u0131n\u0131rland\u0131rabilecek veya tamamen devre d\u0131\u015f\u0131 b\u0131rakabilecek se\u00e7eneklerin hayata ge\u00e7irilmesini g\u00fcndeme ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n Bu durumun yaln\u0131zca Amerika, Fransa ve di\u011fer \u00fclkelerdeki yay\u0131nc\u0131lar\u0131n de\u011fil, Bal\u0131kesir\u2019deki ve T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131ndaki haber mecralar\u0131n\u0131n da do\u011frudan kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu ortak bir s\u0131nav oldu\u011funu belirten \u00c7ay, \u201cT\u0131klama say\u0131lar\u0131 d\u00fc\u015fmekte, site trafi\u011fi azalmakta ve haberi \u00fcreten emek\u00e7i ile o i\u00e7erikten ekonomik de\u011fer \u00fcreten platformlar aras\u0131ndaki denge bozulmaktad\u0131r\u201d dedi.<\/p>\n\n\n\n Genel M\u00fcd\u00fcr \u00c7ay, bu noktada gazetecinin eme\u011finin ve telif hakk\u0131n\u0131n nas\u0131l korunaca\u011f\u0131 sorusunun hep birlikte ele al\u0131nmas\u0131 gerekti\u011fini vurgulayarak, \u201cBizler teknolojiyi kar\u015f\u0131ya alan bir anlay\u0131\u015fta de\u011filiz; aksine imk\u00e2nlar\u0131ndan en \u00fcst d\u00fczeyde yararlan\u0131lmas\u0131 gerekti\u011fine inan\u0131yoruz. Fakat teknolojiyi besleyen, onu anlaml\u0131 k\u0131lan \u00f6zg\u00fcn i\u00e7eriklerin ve gazeteci al\u0131n terinin, platformlarca kar\u015f\u0131l\u0131ks\u0131z bir veri deposu olarak g\u00f6r\u00fclmesine de m\u00fcsaade etmemeliyiz\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n Telif haklar\u0131 konusundaki s\u00fcre\u00e7leri kararl\u0131l\u0131kla takip etmelerinin nedeninin de bu yakla\u015f\u0131m oldu\u011funu belirten \u00c7ay, meselenin yaln\u0131zca hukuki bir tart\u0131\u015fmadan ibaret olmad\u0131\u011f\u0131n\u0131, gazetecili\u011fin itibar\u0131n\u0131 ve ekonomik de\u011ferini koruma meselesi oldu\u011funu kaydetti.<\/p>\n","protected":false},"excerpt":{"rendered":" B\u0130K Genel M\u00fcd\u00fcr\u00fc \u00c7ay: Gazetecinin al\u0131n teri veri deposu olarak g\u00f6r\u00fclmemeli Uluslararas\u0131 Akademisyen, Gazeteci ve<\/p>\n","protected":false},"author":2,"featured_media":8946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t